STARTSTAK AI
Logo Design
Visual Identity
Brand Strategy
Social Media Templates
6 Weeks
Artificial Intelligence
Business Strategy
Goal
Create a brand strategy that accurately portrays Startstak as a 'fearless leader' in the Startup space. With Startstak's core brand archetype being the outlaw, we knew we had to balance 'fearless leader' with 'trustworthy guide'.
Logo & Visual Identity
In our conversation with founder Elizabeth McCalley, we conceptualized StartStak as a metaphorical lighthouse—a steadfast presence in a vast sea of opportunities, guiding founders through the turbulent waters of entrepreneurship.
The sharp angles in StartStak’s logo subtly echo the beacon of a lighthouse, steering clear of overt symbolism while maintaining a strong visual identity.
These angular elements also reflect the brand’s fearless, outlaw spirit, embodying StartStak’s unwavering commitment to leading new companies toward brighter horizons.
" UPSIDE UNDERSTOOD OUR CONCEPTS, CREATIVITY, COMPLEXITY AND MADE IT SIMPLE. "
Outcome
The team needed flexibility and the ability to create content in-house.
To meet this need, we transferred all brand visuals to StartStak’s Canva account, ensuring they had easy access while also providing high-quality assets for external use when required.
We delivered a complete branding package, including logos, shapes, assets, presentation slides, a strategy deck, colours, typography, brand usage guidelines, social media templates, and a pitch deck template.
With this comprehensive toolkit, the StartStak team is fully equipped to drive the rebirth of their brand.
"We can't focus on our work - We've been staring at our rebrand all week".
Elizabeth McCalley - CEO
